


the agenda
Our speakers include some of the industry's most sought-after marketing leaders and commentators and represent some of the UK's leading brands.
9.00
Opening
Text text text text text.
Jenny Biggam
Jenny Biggam
Jenny Biggam
the agenda
Our speakers include some of the industry's most sought-after marketing leaders and commentators and represent some of the UK's leading brands.
the agenda
Our speakers include some of the industry's most sought-after marketing leaders and commentators and represent some of the UK's leading brands.
Welcome
Elizabeth Fagan
SVP and Non-Executive Chairman, Boots UK & ROI
ISBA President
09:00
ISBA President Elizabeth Fagan looks back at the past 12 months of industry developments and ISBA's role.
Building back trust
Keith Weed
Chief Marketing Officer
Unilever
09:10
Insights from Keith Weed, CMO, Unilever.
Setting the agenda
Phil Smith
Director General
ISBA
09:35
An overview from ISBA's Director General, Phil Smith.
Working in partnership to reduce harm
Commander Clarke Jarrett
Counter Terrorism Command
New Scotland Yard
09:45
What is the link between terrorism and advertising? How can brands avoid inadvertently funding terror organisations.
Authentic Purpose
eBay UK
Vice President
Rob Hattrell
What eBay is doing to ensure consumer trust in the brand.
10:10
Break
10:20
In conversation with...
WPP
CEO
Mark Read
Appointed CEO of WPP in 2018 and having transformed Wunderman into one of the world's leading digital agencies, Mark Read has cemented his position as one of the industry's most successful and respected agency figures.
In conversation with ISBA DG, Phil Smith, Mark will share his views and outline his vision for the future as a 21st Century CEO.
10:50
Reframing the media agency relationship
Tracy Clark
Head of Procurement, Marketing & Communications
Government
PwC
Director, Media Assurance
Neal Deeprose
OmniGOV at Manning Gottlieb OMD
CEO
Paul Knight
AppNexus
Chief Market Strategist, EMEA
Nigel Gilbert
11:35
Clients and agencies are ultimately looking for the same thing - a long-term relationship that delivers value to both sides, in which the agency delivers high-quality service, great campaign service, and commercial transparency, in exchange for proper remuneration. In this session, PwC, the UK Government and Manning Gottlieb OMD will explain how these concepts were put into practice in the UK Government's media buying pitch process and subsequent transition
Sam Tomlinson
Partner
PwC
Building sustainable relationships
Clients and media agencies need to rebalance their relationship; clients want commercial transparency and effectiveness, and agencies want fairer remuneration via better alignment of marketing and procurement and to be able to invest in systems and talent.
The U.K. is now recognised as the most progressive market in the world for client/media agency remuneration and contractual arrangements, with some pioneering clients working with their agencies to move the dial forwards, pledging fairer remuneration in return for more open commercial arrangements.
In 2018 ISBA and IPA created a Joint industry initiative bringing together progressive and pioneering marketers, media agency heads and senior marketing procurement specialists to see if they could crack the nut! Members of this working group will share insights gleaned from working together for the past year and outline some of the outputs from this pioneering group.
Jenny Biggam
Co-founder
The 7 Stars
MediaLink
Senior Vice-President
Nick Manning
Martin Telling
CFO
Omnicom Media Group
Carly Bedford
Group Head of Media
Sky
Jane Dormer
Group Marketing & digital Procurement Director
Sky
11:15
Transformation and challenge
Bloomberg
Brexit & Media Reporter
Joe Mayes
David was appointed CEO in 2015, at a time when the media industry was forced to face some of its most significant challenges and threats to the business models. In partnership with editor-in-chief, Katharine Viner, David implemented a pioneering strategy based on deep relationships with readers to set the Guardian on the path to financial sustainability.
In conversation with Joe Mayes, David will share how the Guardian defied the critics and turned its business around - pushing its growing US and Australian operations into profitability, developing its advertising offering and generating over one million financial contributions from supporters.
11:55
David Pemsel
Chief Executive Officer
Guardian Media Group
Lunch
12:15
Media 2024: what does the future look like?
What does the future look like? People in advertising are always trying to find solid ground under their feet and direction for their endeavours and ambitions – our business changes incessantly in response to trends and challenges.
It’s also clear that when we focus too much on the past, our tendency to resist change grows stronger. A panel of industry experts will share their vision for the industry in 5 years time and maybe longer.
Tess Alps
Chair
Thinkbox
P&G
Global Media Director
Gerry D'Angelo
Ads Marketing Director
Nishma Robb
VP Northern Europe
Steve Hatch
David Dinsmore
Chief Operating Officer
News UK
13:15
Trust and transparency in influencer marketing
A year ago Keith Weed called for urgent action to tackle influencer fraud. Unilever’s VP of Media talks about how they have addressed these risks and if trust has been rebuilt in the influencer marketing channel.
Sarah Mansfield
VP Global Media
Unilever
13:45
The end of influencer marketing as we know it?
Dominic Smales and social influencer, Jonathan Saccone Joly discuss if this really is the end of influencer marketing as we know it?
Jonathan Saccone Joly
Influencer
Author
13:55
Dom Smales
CEO & Founder
Gleam Futures
Beyond measurement: creating a culture of effectiveness
Libby Child
Founding Partner
Greengrass Consulting
Dr. Nick Pugh
Ebiquity
Head of Effectiveness
14:25
Mark Evans
Marketing Director
Direct Line Group
Y&R
formerly Global EVP Commercial Operations & Production
Janet Markwick
Jon Webb
Managing Partner
Gain Theory
Break
14:50
Inside ISBA's Diversity and Inclusion Network
ISBA’s Diversity and Inclusion Network has a big ambition, to work with ISBA members and the wider industry to ensure, by 2025, that all marketing communications/ advertising produced is fully representative of contemporary society.
This panel of senior marketers, passionate about driving change, will share their views on this important industry issue.
Kerry Chilvers
Brand Director
Direct Line
Aviva
Chair of Aviva Balance
Anna Dilku
Nationwide
Director of External Relations
Tanya Joseph
15:15
Boots UK & Ireland
Marketing Director
Helen Normoyle
Guardian News & Media
Marketing Director
Sonia Sudhakar
Diversity on stage
Liam Bairstow has appeared in Coronation Street since September 2015 as Alex Warner, the nephew of Cathy Matthews.
Liam was born with Down's Syndrome and was discovered when the producers of Coronation Street ran a workshop for actors with disabilities named "Breaking Through". Impressed with his abilities, they offered him the role of Alex with Stuart Blackburn saying, "It's not some politically correct thing. We actually found there a really great actor with a wonderful sense of timing."
In Q&A with Tanya Joseph Liam will discuss his experience of inclusivity in the world of television.
Liam Bairstow
Actor
Nationwide
Director of External Relations
Tanya Joseph
15:40
Advertising in an open society
How advertisers are increasingly important in shaping the nations and societies we live in.
Philip Collins
Columnist
The Times
15:50
Responsible advertising in a digital age
Hugely disruptive forces are now at play in wider society and in the sector: AI/machine learning, fake news, and a world where we can all be marketers. They are all challenging and changing our world and the sector is being shaped by them. As the public challenge the ‘settled ambivalence’ that they can control when and where they are advertised to, the industry must step forward and use its insight and creativity to lead the debate about responsible marketing in a digital age.
Matthew Taylor
Chief Executive
RSA
16:10
Closing remarks
A review of the key takeaways from the Conference.
Phil Smith
Director General
ISBA
16:35
Drinks Reception
16:50
Sponsored by Teads.
